Because it's you in the hot seat for effective web promotion in your company...
You're already on the Web, so you already know how important a channel it is in reaching out to your customers. In Britain alone, there are 34 million Web users! These surfers spend twice as much time surfing the Internet as they do watching telly. And every single one of them finds the pages they visit by using search engines. A daily audience to capture. Millions of opportunities. With all that potential, are you sure your website is designed for successful advertising? Can you be sure your promotional efforts are delivering the maximum possible results? Yes you can! Which is what our Web SEO Audit service is all about, providing you with the insights to make the right decisions. We provide you with all the necessary information to achieve it too. Just look at the opportunities you get when you choose an audit for your company.A web site audit enables you to:
- Increase your competitiveness and market edge
- Reduce your product or service selling costs
- Slash your customer recruitment costs
- Compete effectively against market leaders in Britain and worldwide
- Improve your company's brand image
- Lower your marketing costs
How is an audit the key to higher income?
With an in-depth website audit tailored by our professionals, you are equipped with extremely useful information on how to promote your company's presence on the Web successfully. Buying an audit shows you how best to spend your money in web advertising - effectively giving you more bang for your buck - with substantially reduced wastage and well-profiled advertising directed more sharply to the customers you need.Avoid the pitfalls of trial and error!
Any advertising budget has to perform against measurable results. But with so much opportunity locked away in web coding behind the scenes, an audit provides an invaluable resource - worth ten times its weight in the bitter experience of a web advertising campaign that falls unexplainably short of expectations. With conventional statistics, an advertising campaign can only be partly successful. Buying a Web Audit right catapults your web promotion into a higher performing plane, quickly and effectively providing insights you can trust before you commit a single penny.How does the audit work?
Most often organic SEO is ignored by Online Poker Rooms in favour of Direct Marketing or Affiliate Marketing which are the most preferred way of acquiring new poker players.
Organic SEO remains underutilized by the online poker rooms which can bring far more new poker players than affiliate and direct marketing combined together.
High Volume Keywords and number of searches
On average there are about 13,600,000 (13 Million) searches per month on Google.com alone which gives us about 453,333 searches per day. With our research we have seen that approximately 80% of total search traffic goes to top 3 websites.
So on average a Google top 3 online poker room has opportunity to get about 362,666 clicks per day which is a huge number by any standard. And this is the opportunity which every poker room should try to exploit.
The above figure is for Google only if you add the figures from Yahoo, MSN and other search engines then it will become about 500,000 clicks per day.
To sum up a Google top 3 online poker room has potential to attract about 500,000 visitors per day.
And even with a conservative 1% conversion rate we have about 5000 new poker players per day which is mindboggling.
Even with the best affiliate marketing and all direct marketing achieving this figure is impossible.
This is the reason why Organic SEO is so important for Online Poker Rooms.
Saturation in Poker Affiliate Marketing
After getting banned by USA govt. Poker Affiliate Marketing has seen a dull period, focus is now shifted to European market where the Poker Affiliate Marketing business is still under development and yet to get as popular as it was in USA. It will take some time before the Poker Affiliate Marketing could become the bread and butter business as it was in USA before the ban.
This further strengthens the importance of organic SEO for online poker rooms.
Organic SEO is underutilized by online poker SEO
Most online poker rooms don’t want to invest into organic SEO as it is a slow process and it takes about 6-12 months with intense search engine optimization to get into Google top 10.
However, this is the best investment for any online poker room which gives them highest ROI. Once an online poker room is in Google top 10 it brings a lot more new poker player without any extra effort than Affiliate or Direct marketing combined together.
Organic SEO is the best for New Online Poker Rooms
A newly launched online poker room has very less success in attracting poker affiliates. Most of the poker affiliates would completely ignore a newly launched poker room in favour of the already established poker room which leaves no other option for new poker rooms but to go for Organic SEO.
Online gambling is already a multibillion-dollar industry, but with the United States poised to get in on the action as well – with a number of states already legalizing online betting, and the rest of the nation soon to follow – the potential for some pretty amazing online casino profits are off the charts. If you’re going to be developing your own online betting site you need to make sure that you have all of your bases covered when it comes to traffic generation. You can have the best online gambling platform on the planet, but unless you know how to drive targeted traffic and excited players to your platform you’ll never be able to make the kind of money that you’re hoping to.
That’s where search engine optimization (SEO) for betting sites comes into play.
Below you’ll find a handful of tips and tricks that will help you dramatically improve your SEO for gambling websites. You’ll better understand EXACTLY what you have to do to tip the scales in your favor, how to attract a flood of targeted traffic, and how to make sure that you hook your players so that they fall in love with your platform long after they have diSEOvered it. Let’s dive right in!Figure Out The Kind Of Gaming Platform You Want To Be
The number one rule for gambling SEO efforts today is discovering exactly the kind of gambling platform you want to be, the kinds of players you want to cater to, and the niche you are going to serve. It’s almost impossible to be a Vegas style casino online – an online betting site that caters to anyone and everyone – these days when you’re going up against deep-pocketed organizations that can outspend you at every corner. Develop a niche, focus on attracting a specific clientele and serving them better than anyone else out there could, and all of a sudden your search engine optimization efforts become a lot more laser targeted, a lot more cost-effective, and a lot more lucrative.Your Content Marketing Campaign Is Key
On page search engine optimization is the name of the game right now, with Google and other major search engine platforms focusing on the content that you generate for the majority of your search engine rankings. Run-of-the-mill content isn’t going to get much done, and may in fact even get you shuffled to the back of the deck when it comes to search engine results. You need to create targeted content for your ideal audience, valuable content that people share online, and the kind of content that is obviously written for people first and search engine robots second. Consider hiring a ghost writer did knockout laser targeted content if you don’t feel like handling all of the heavy lifting on your own. But again, make sure that the content is high-value, that it is targeted to your player base, and that enough content is regularly being added to your online platform so that you have more pages for Google to index – and more pages to improve your search engine rankings.Run Smart Inbound Link Campaigns
Link building and the “link juice” that they give your search engine rankings are a huge piece of the puzzle, but there are so many different ways to get a link that you want to focus on only the most effective – the link building efforts that move the needle right out of the gate. Guest posting (publishing your own content on someone else’s website or platform with back links headed to your “money site”) is always effective, provided that you are posting on websites that have built up authority, have real influence in the search engine rankings you’re trying to dominate as well, and it’s even better if they have quite a bit of web traffic that you can piggyback off of for a jump start there, too. Authoritative back links are always going to be considered to be the most valuable. Getting published on a .EDU or .GOV website will carry quite a bit of extra link juice, and there are some creative ways that you can get these kinds of links – particularly if you’re building content specifically for these pages that relate back to your online betting sites.Hire Professionals To Help You With The Heavy Lifting
The most important thing you have to realize about casino & gambling SEO is that there’s no such thing as “set it and forget it” results. As a general rule, search engine optimization is a constant and ongoing practice that you’re going to have to focus on every single day you run your online gaming platform. What works today in the world of search engine optimization may not work at all tomorrow, all because of the major changes Google and the other search engine platforms make to their search engine ranking algorithms with no notice, no rhyme, and no reason. On top of that, whenever you’re talking about an industry as competitive as the online gaming and gambling industry – where billions of dollars are potentially up for grabs – you can’t rest on your laurels for even a single second. Competitors are always trying to steal your lunch. Smart, savvy, and strategic entrepreneurs understand the value in taking advantage of SEO packages designed specifically for gambling and gaming platforms, outsourcing this kind of work to those that can dedicate themselves to all of the moving parts in the world of search engine optimization. By choosing outsource this work to legitimate professionals you’ll be able to get better results a whole lot faster than you would have been able to otherwise. On top of that, you’ll be able to focus your entrepreneurial efforts elsewhere, working on your business rather than in your business. This kind of leverage really fast tracks your success in a way that just isn’t possible when you’re spending all your time learning how to master search engine optimization and then working double overtime to implement everything you’ve just learned. Take advantage of professional search engine optimization solutions from those with a track record of building effective traffic generation campaigns for gambling sites and you’ll be off to the races!If you care for your website or web blog, only then you can keep its ranking maintained. Otherwise, there are so many competitors available in the market to acquire first page ranking. It is very essential to incorporate smart SEO techniques regularly so as to stay ahead always. Yes, in the online world you have to put constant efforts to maintain your position. Just keep in mind that Google loves original content along with frequent changes in the content. You should also keep linking old posts so that readers can take benefit from it. The search engines always respect old posts, so keep adding links during frequent intervals of time. Let’s have a look at few interesting tips to increase search engine ranking. • Adding intra-site links to a website which can help in increasing the page rank incredibly. In order to do this, you need to read the old posts carefully to determine right space for placing links. • You can take complete advantage from SEO techniques by placing right keywords as well. The keywords are an indispensable part of content and thus it is better to conduct keyword research analysis in order to find perfect keywords for the content. • You can also update the content by rewriting it or by placing fresh effective keywords. It really helps the content to be located on search engines. • The web blog is one of the effective tools for gaining attention of people. You can also add commenting system to further discuss any query of readers. You can also rewrite old content to make it fresh. Google directly indexes a website which gets refreshed frequently. • It is true that most bloggers or writers prefer to write content in a paragraph form. Writing content by adding a list can help the readers to gather information easily and effectively. The instructions and warnings included in the list may attract more people as compared to paragraphs. • The minute spelling mistakes must be corrected as spelling errors are just like weeds for content. You can also hire someone to edit or proofread the content so that it can emit fragrance on first glance of readers. • Make sure to update links frequently as dead links or outdated links may reduce the ranking. • Last but not least the tip is to increase search engine ranking by changing the title of content. You have to rethink about the title as interesting title often grabs the attention of people instantly. So, the above are few SEO tips by following which one can increase the search engine ranking amazingly.
More you will have subscribers, more you get recognition for your website or blog. It is true that in the online world, sometimes it becomes quite hard to attract subscribers but there are some techniques by following which you can easily get recognition and lots of subscribers. Blogging is one of the effective and incredible activities which help in attracting lots of customers. Let’s have a look at few key things which can help in attracting plenty of subscribers and that too without incorporating much effort.
- On the very first step, it is very essential to consider the blog design very carefully. Make sure to use an interesting and appealing theme so that customers can easily get magnetized. The main motive is to create an appealing blog design.
- The quality of content must be supreme so that readers can get the best information. Google always respects useful information and thus in this way you can get more readers. Increase in readers simply means more subscribers.
- Link sharing is an old and effective technique for blogging as it helps in attaining desirable traffic in short span of time. If you have informative and authentic content, surely your blog will be linked by plenty of websites. There are several programs in which you can take part to exchange links.
- Recently most bloggers found that joining conversation can help in attracting more visitors and it simply impacts the profile as well. You can take part in blogging conversations and you can get loads of comments on your blog as well and that in very short time. It is a very effective technique and you can notice results very soon if that user is active on web.
- There are several websites where you can submit your blogs. Top100bloggers.com is just an example of blog directory and it is a great platform for bloggers to get plenty of traffic. The more you will take part in such websites; your blog can get more exposure which is essential to increase number of subscribers and traffic. It is true that most online business owners forget the benefit of blogging but it is completely free and most effective resource for them.
- Technorati is the best resource for bloggers to attract huge traffic. It is also a blog but you need to tag Technorati in order to grab the attention of people. Just sign up and start tagging to enjoy frequent flow of readers or subscribers.
If you are managing small or large business, it is very important to attract visitors towards your website so that the business can get enough exposure. It is very essential that your products or services get plenty of attention from people. For this, often most business owners approach best SEO services to get noticed on the web. It is the only way to enhance business and to increase the list of clients. The main motive of SEO is to make a website or web blog visible on the search engines. If your website is at the first page of search engines, you cannot imagine the overwhelming response that you can get from it. This is the reason, it is always suggested that no matter whether you are dealing in small or large business, SEO is indispensable to make your business grow in the international market. The keywords play crucial role in SEO and by placing right keywords you can easily get the desired response of people throughout globe. Small business owners can make the most from local SEO as it may help in achieving overwhelming response from the local audience. It is very essential to find the best SEO services as it is a very competitive era and you need to stay updated always in order to be ahead of your competitors. Only reputed and experienced service providers can promise you to deliver great results. Just make sure that you need to create a list of questions that you want to ask from your SEO provider. It helps in clearing all your doubts about hiring a company and thus gives complete peace of mind.