Why Seo Audit is Important?
“How You Can Avoid A Costly, Mismanaged SEO Campaign by Ensuring You Have A Roadmap That Will Get You Where You Want To Go.”
How would you like to increase the value of your SEO efforts by 10x-100x and potentially save yourself or your company $1,000s or more in ongoing SEO costs?
The truth is, before you launch any SEO campaign there is homework that needs to be done to make sure you are setting off in the right direction, have the proper strategy in place, and have a properly-optimized site. This is true whether you are just about to launch a new campaign, or whether you launched it months or years ago.
The secret is to have us do your homework for you, BEFORE you spend even one additional dollar on your SEO efforts. Otherwise, you could be wasting money every month – either because your site is not well-optimized or it is optimized for the wrong keywords.
An SEO Audit is Your Map & Your Compass
Imagine if Magellan had set off upon his famous journey around the world without a compass in his hand or a rudder on his ship. One thing is for sure: he wouldn’t be the household name he is today! He likely would have failed miserably or worse . . . he and his crew might have been lost at sea.
You wouldn’t embark upon a long journey without knowing where you are going or how to get there, would you? Whether you are spending a $100s or $1,000s per year promoting your site’s natural search rankings through SEO, you are making a huge mistake if you have not conducted the proper audit first. A good SEO Audit includes:
- making sure the right keywords that represent your brand, industry niche, and online products or services show up on your site – and that there are enough of them to make a difference.
- ensuring that your site has the right content – in terms of both quality and type – on your site, so that search engines can find your site and classify it properly.
- fine-tuning your site in terms of its structure. This involves making sure that the visible content and the code have been developed and laid out in such a way that search engines can find and properly make sense of.
- taking a full inventory of the backlinks to your site, including: “who” those sites are, how many link to your site, what the quality level of those sites is, and how they classify your site in their links to you.
- making sure that your site has a high level of usability. Better usability means a “stickier,” more interesting and functional site. This leads to improved user experience, drives desirable user behavior on your site, and – importantly – leads to other sites linking to your site.
Why the Question “How Does Your Site Rank?” is an Incomplete One
When someone asks you how your site ranks on Google, Bing or Yahoo!, their question cannot be answered without additional information. Why? Because site ranking is always relative to a particular keyword or search term that someone types into a search engine when looking for information. A more appropriate question is: “How does your site rank for the keyword XYZ?” And therein lies the challenge.
For most companies and entrepreneurs, how to wisely choose the right keywords for which they should optimize their site is an essential question – and frankly, most of them do not get it right. And, I don’t blame them: without conducting a proper up-front analysis, how could anybody guess which keywords for which to optimize a site?
The following are six common mistakes in choosing keywords that are made every day by your competitors and others conducting SEO campaigns. You may be making these mistakes yourself. These mistakes collectively cost business owners, webmasters, and companies large and small alike an untold millions of dollars in wasted SEO efforts every month:
- Trying to optimize each page of your site for too many keywords
- Choosing keywords that do not experience significant amounts of traffic in terms of average daily searches on the Internet
- Choosing keywords that experience too much competition from other sites, making the prospect of ranking well for them an almost impossible task
- Not optimizing for the chosen keywords in the right ways
- Choosing keywords that are too general and that, while possibly driving traffic to your site, tend not to lead to conversions (i.e., desired behavior being taken on your site)
- Not optimizing the site at all
And It’s Not Just the Keywords You Need to Get Right
Being sure you have selected the right keyword for which to optimize your site means you are just part of the way there. There is a whole slew of items you need to attend to when optimizing your site for better search engine visibility. PB.Network covers all of these in our SEO Audit Professional Package, as well as all of bare essential elements here in our SEO Audit Expert Package.